Although Gennaker is currently at full capacity, we anticipate being able to take on one new client within the next few weeks. Please contact us to reserve your place.
Effective web marketing. Better results.
Gennaker Performance is an international internet marketing and sales performance consultancy based in Christchurch, New Zealand.
Gennaker Performance is a new company formed to improve the sales performance of organisations that are selling their products online. This is achieved through strategic and tactical marketing coaching and technical expertise to ensure excellent execution. We ask one question when measuring our success:
How much money have we made our clients?
While the company is new, its founder, Daniel Sim Lind, has been developing and marketing both desktop and web applications during more than a decade spent in five technology start-ups and three software consultancies where a dozen new products were created and successfully marketed.
Brands developed by Daniel Sim Lind have been used by approximately 20 million people and a further 100 million people have come in contact with the products indirectly. They have been favourably reviewed by international media including CNN, BBC World, and The Wall Street Journal and have been covered locally by TVNZ, TV3 and North and South magazine. In addition, Daniel holds a patent as the primary inventor of a 3D compositing system, and has sold more than two million dollars of software product development services.
Successful web marketing tactics
In a recent engagement, in less than a week of contact time, Daniel was able to increase the client's weekend sales volume from 3 units to over 80 units. While a 2,600% sales increase after 30 hours of input isn't always possible, on another project Daniel was able to achieve an average of 29% month-on-month revenue growth over a 15 month period.
This scale of success is possible because of the huge size of the international marketplace that is cost-effectively accessible. It is not usually achieved because most websites are not optimized for sales conversion and substantial visitor traffic and because most web-based businesses are not skilled and experienced enough in implementing appropriate marketing strategies. Often a small change in sales copy or in newsletter sequencing can double the effectiveness of a campaign or the number of visitors to the site. The key to sustained growth is a weekly release schedule guided by split-tested changes so that the marketing programme can be constantly measured and refined.
Web marketing drives web development
No strategy can succeed when its execution fails. Pete Nicholls is Gennaker's CTO, and ensures that Gennaker's clients' websites are able to withstand serious traffic and sales spikes and that the products delivered are molded to fit the market requirements.
He has headed the development and deployment of sophisticated, scalable web applications and has an extensive knowledge of cutting-edge front-end web technologies, utilising XHTML, CSS and JavaScript (including AJAX). His designs have been used in award-winning software and have been featured on several design websites. Behind the scenes, he has worked extensively with PHP, Ruby, MySQL, PostgreSQL, SQLite, Apache and IIS.